Digital Marketing Data Analyst (Tableau/ Power BI/ Alteryx)
Job Details
permanent
Colombo, Western Province, Sri Lanka
George Bernard
19.12.2023
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Full Job Description
- Combine data from multiple sources to create actionable
datasets for business decision making using Alteryx
- Create and maintain visually appealing and interactive
dashboards and reports using Power BI and Tableau to provide a clear
understanding of key performance metrics
- Collaborate
with key stakeholders and teams to understand their data requirements
and track and report on key performance metrics, including customer
behaviour, marketing campaigns and customer journeys to identify areas
of optimisation and make recommendations for improvement
- Conduct in-depth analysis and evaluation of data using
analytical and logical reasoning to examine each component of data
provided
- Prepare reports for executive leadership that
effectively communicate trends, patterns and predictions using
relevant data
- Participate in cross-functional projects
to support business objectives and provide data-driven insights
- Provide technical assistance to troubleshoot and resolve
data-integration errors
Requirements
- Willingness to
work a US or UK shift
- Bachelor’s or master’s in
Information Technology or a quantitative field (Computer Science, Data
Analytics, Math, Statistics or equivalent)
- Over four
years of experience in a similar capacity
- Practical
knowledge of data in various forms (data warehouses/SQL, unstructured
data environments)
- Experience in implementing solutions
for data extraction and visualisation using platforms such as Power
BI, Tableau and Alteryx
- Strong understanding of
machine-learning techniques, statistical analysis and data
modelling
- Hands-on experience with programming and
statistical languages such as SQL, Python and R
- Knowledge of web analytics, Google Analytics and Google Tag
Manager will be an added advantage
- Excellent written
and verbal communication skills in the English language
- Solution-oriented, with a keen sense of quality, attention to
detail, accuracy and meeting tight deadlines
- Knowledge/interest in capital markets, funds and asset
management will be an advantage
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Digital Marketing Data Analyst (Tableau/ Power BI/ Alteryx)
George Bernard
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